Author: Caroline Secrest

Michelle Tillis Lederman is a CEO, speaker, author of four books and professional networking expert. But at Visit Alexandria’s recent Breakfast & Blossoms event at the National Press Club, Lederman explained why she’d rather be known as a sky-diving enthusiast, scuba diver and animal-cuddler. These are the identifiers that make her relatable, approachable and connectable,…

As attendees register for your event online, you have 90 seconds to engage them—100 if you’re lucky. How do you draw attendees in from the beginning? Looking out mid-event, the crowd appears to be losing interest. How do you re-inspire a distracted audience? Appeal to your attendees’ competitive streak and gamify your next event or…