Six Tips for Designing an Unforgettable Experiential Meeting

Buzz is building around “experiential meetings.” In the spring 2019 edition of Meeting Planner International’s Meetings Outlook report, 78% of event planners said that demand for creating unique attendee experiences had risen, and 37% called it a “substantial increase.” Event attendees share the modern traveler’s desire to create memories and connections in authentic, unexpected ways.…

How to Create Conference Connections: Taking the “Work” Out of Networking

Michelle Tillis Lederman is a CEO, speaker, author of four books and professional networking expert. But at Visit Alexandria’s recent Breakfast & Blossoms event at the National Press Club, Lederman explained why she’d rather be known as a sky-diving enthusiast, scuba diver and animal-cuddler. These are the identifiers that make her relatable, approachable and connectable,…

How to Communicate Your Meeting’s Economic Impact

Are you measuring, communicating and leveraging the economic impact of your meetings and events? Economic impact offers a complete picture of the total revenue generated by your event, from lodging revenue to food and beverage expenditures to state and local tax revenue.  Having comprehensive economic impact data is critical to communicate the value of your…