How to Communicate Your Meeting’s Economic Impact

Are you measuring, communicating and leveraging the economic impact of your meetings and events? Economic impact offers a complete picture of the total revenue generated by your event, from lodging revenue to food and beverage expenditures to state and local tax revenue.  Having comprehensive economic impact data is critical to communicate the value of your…

How to Use Virtual and Augmented Reality in Meetings & Events

AR and VR for Meetings and Events
What are VR & AR? Virtual reality (VR) and augmented reality (AR) are commonly known for gaming, says Sophia Moshasha, marketing director for Gates’ Brightline Interactive. But companies like hers have been paving the way for the technology to become a new and exciting way to add experiential elements to meetings and events. “VR and…