What are VR & AR? Virtual reality (VR) and augmented reality (AR) are commonly known for gaming, says Sophia Moshasha, marketing director for Gates’ Brightline Interactive. But companies like hers have been paving the way for the technology to become a new and exciting way to add experiential elements to meetings and events. “VR and…
Have you ever traveled for work or to a conference and left the city not having seen beyond the meeting room walls? For your next event, consider organizing a corporate social responsibility (CSR) activity. Local volunteer activities are a great way to get attendees immersed in the meeting location, building relationships and making a positive…
Have you heard about the European Union’s (EU) General Data Protection Regulation (GDPR)? Whether you are a buyer or supplier, you should immediately start asking within your organization how the new GDPR will impact your existing and future travel as well as meetings supplier agreements. The new regulations will affect almost every country in the…
From augmented reality to 3-D printing to wearable devices, new and innovative technologies will continue to have a transformational impact on the events of the near- and mid-future, which is why it’s more important than ever to find strategic ways to weave technology solutions into the fabric of our meetings. But with so many event-based…
In part one of this two-part series we looked at the 2018 meeting industry trends guaranteed to help you design an impressive food and beverage (F&B) program for your next event. Now let’s get the dish from our experts on which fresh new trends will make your program as tasty as it is talk-worthy! Hail…
We’ve all heard it, the fastest way to someone’s heart is through their stomach. We can all agree that a great food and beverage (F&B) program will not only impress your meeting attendees, but also drive attendance to your events again and again. When planning an event, it’s always smart to learn about the latest…
Finding the ideal location for your meeting is more than half the battle. The right choice can ensure that the rest of the planning process is a breeze. Before you declare your search complete, check out these tips from our Alexandria team of destination experts. By the time you finish reading, you’ll not only understand…
Planning an LGBT-friendly meeting or event isn’t just good practice, it’s good business. The LGBT market has major spending power when it comes to meetings, events and travel. Due diligence and inclusive marketing can not only make your attendees feel happy and safe, but also bring an ROI to your meeting or event. Visit Alexandria…
If you’re not on LinkedIn, you should be. Who you know and people’s perceptions of you can make or break you in the meeting planning business. LinkedIn allows you to discover, connect and nurture relationships with the people that matter—prospective clients. Then, when it’s time for them to hire a meeting planner or book a…
In part one, we discussed what to keep in mind when determining the ideal destination for a memorable, must-attend event. Bottom line is to provide lots of local flavor! Ideally local flavor is built in to the destination so you don’t have to create it yourself. Now, let’s look at a few ways to add…
